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IFAT Africa 2027

In 10 months
Environment
Jul 6 – Jul 8, 2027Gallagher Convention Centre, Midrand, Johannesburg, Johannesburg, South AfricaMesse München & Messe München South Africa

Event overview

About IFAT Africa 2027

IFAT Africa is the continent's leading trade fair for water, sewage, refuse, and recycling technologies. Organized by Messe München, this biennial industrial exhibition transforms the Gallagher Convention Centre in Midrand, Johannesburg, into Africa's central marketplace for environmental solutions, municipal infrastructure modernization, circular economy innovations, and industrial waste transformation.

Spanning multiple exhibition halls and outdoor demonstration zones, IFAT Africa 2027 attracts thousands of engineers, municipal water authorities, commercial recycling operators, environmental science researchers, and industrial technology manufacturers from more than 30 nations.

Exhibitions of this scale demand dynamic audiovisual environments: multi-zone acoustic systems for concurrent technical workshops, striking high-brightness LED video walls for corporate exhibitor pavilions, outdoor public address systems for equipment demonstrations, and comprehensive media coverage.

About this event

Full event article

Audiovisual Engineering for Large-Scale Trade Fairs & Exhibitions

1. Multi-Zone Acoustic Management Across Exhibition Pavilions​

​Exhibition halls present extreme acoustic challenges: concrete floors, high corrugated ceilings, and persistent background hum from industrial machinery and foot traffic. Standard public address systems frequently create unintelligible acoustic mud that fatigues attendees.

GoodAV resolves exhibition noise through precision-zoned directional audio arrays. By deploying compact line array clusters with tightly controlled vertical dispersion directly above seminar zones and presentation stages, we deliver clear, focused audio to workshop attendees without bleeding into neighboring exhibition booths.

2. Interactive LED Displays & Exhibition Booth Visual Media​

​In a crowded trade show with hundreds of competing exhibitors, visual impact is critical to driving booth footfall. GoodAV designs and installs high-resolution P2.6 and P3.9 LED video walls, ultra-slim digital poster totems, and touch-screen kiosks for major corporate exhibitors and national pavilion pavilions.

Our media servers support multi-zone content playback, allowing brands to showcase 4K plant demonstration videos, real-time telemetry dashboards, and interactive technical product catalogs with vibrant colors that pop under harsh exhibition hall floodlights.

3. Outdoor Demonstration Staging & Live Action Videography​

​Heavy machinery and water processing technologies often require outdoor live demonstrations. GoodAV equips outdoor demonstration zones with weatherproof IP-rated PA systems, wireless beltpack communication headsets for machine operators, and mobile camera operators equipped with wireless video transmitters.

Live outdoor demonstration feeds can be streamed directly to indoor hall LED screens and virtual trade fair portals, ensuring that every visitor experiences equipment capabilities regardless of hall location.

4. Daily Trade Fair Highlights & Exhibitor Promotional Reels​

​Our on-site media production crews document the exhibition from open to close. We capture vibrant B-roll of trade show floors, record client testimonial interviews at exhibitor stands, and produce polished daily recap videos distributed across social media and exhibition digital screens each morning.

Frequently asked questions

Frequently Asked Questions

  • *Q: When and where will IFAT Africa 2027 take place?**​
    ​A: IFAT Africa 2027 is scheduled for July 6–8, 2027, at the Gallagher Convention Centre in Midrand, Johannesburg, South Africa.

  • *Q: Can GoodAV supply audiovisual equipment for individual trade fair booths?**​
    ​A: Yes. GoodAV supplies custom booth AV packages: 55-inch to 98-inch 4K commercial displays, seamless P2.6 LED video walls, interactive touchscreen kiosks, directional spot speakers, and wireless headsets.

  • *Q: How do you prevent audio crosstalk between adjacent seminar stages?**​
    ​A: We deploy highly directional line arrays and localized sound-masking design, complemented by silent conference wireless headphone systems where necessary.

  • *Q: What media coverage services does GoodAV provide for trade show organizers?**​
    ​A: We provide complete event videography: multi-camera opening ceremony recording, daily social media highlight reels, exhibitor spotlight interviews, and aerial drone coverage of exhibition grounds.

How GoodAV supports this event

GoodAV Exhibition & Trade Fair AV Services

Specialized Capabilities​

​- Zoned Exhibition Sound: Directional line arrays and silent conference headphone systems for seminar stages.​
​- High-Impact Booth LED Walls: Custom modular P2.6 and P3.9 LED walls, totem kiosks, and 4K displays.​
​- Outdoor Demonstration Audio: Weather-resistant sound systems, wireless operator microphones, and mobile video feeds.​
​- Daily Recap Video Production: Rapid editing of daily trade fair recaps and exhibitor promotional videos.​
​- Livestream Broadcast: Multi-camera streaming of keynote speeches and technical panel discussions.

Book GoodAV for your trade fair staging and booth media production across South Africa and the continent.

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